Building an ethical, business that purpose-driven and profitable can seem like an impossible mission. It's even worse if you're trying to do it alone without a coach or mentor who's been there and understands the struggle to guide you through the land mines and pitfalls. 

But that's exactly what I tried to do and failed at over and over again. It took me years to find my way. Even as I paid tens of thousands of dollars to learn from so called gurus, I would invest in their programs only to learn that it was all fluff and I was just another unsuspecting victim. 

They didn't care about me or my family, only that THEY could prey on my misguided trust and lack of knowledge. 

I felt undervalued and unappreciated. To make matters worse, I was no longer enjoying the work that I was doing. I was constantly skipped over for promotions by people who were far less qualified than me even though I worked my $%# off! 

The long hours at the office was keeping me away from my family. I was trapped with nowhere to go and no hope of change in the foreseeable future. So, I made the decision to find a way to break free from my 9-5 and take responsibility for my own destiny. 

I couldn't afford to quit my job. So I tried network marketing, gifting clubs, make money at home mail-order, etc. Needless to say, I was desperate for change. I slowly built a home health company from the ground up and it allowed me to break from my job.

I was earning just over $200K before the 2008 recession hit and sent my business crumbling with it. I tried other things, one thing led to another until I stumbled across the online space and was enamored by the possibilities. 

There were limitless business opportunities, offers and options. Perfect! There were tsunamis of courses, groups and programs that I can take. I'll just choose the one I think I'll like and dive in... or so I thought... 

Unfortunately, every offer I saw looked like it would be the one that I could use to change my life, so I bounced around from one shiny object to another, buying books, courses, programs, coaching, hoping that the next thing will be the one that will change my life. 

Well, I never found that one trick or secret. There is no magic pill! There are very specific ingredients that your offer must have to attract customers and clients by the grove.

The sad truth is that the Internet is littered with experienced marketers who intentionally deceive you to get your money and new marketers who are just figuring it out so they don't have a proven system that they could teach you yet.

The problem with promoting a product or service you have no experience with is that it becomes a breeding ground for immoral business practices and unethical behavior.

It can only lead to deception, because you can't genuinely teach what you have no knowledge of or experienced with. Yet so many are doing it anyway.

It took years before I finally figured out the secrets that every super successful online entrepreneur knows, but rarely ever shares. 

I've gotten where I am today only out of sheer determination. I just refused to quit! Plus, I had a motivation that went even beyond my personal circumstances; one that is tied to my purpose.

I was the son of a 3rd generation pastor and due to my upbringing, I understood that I had a moral duty, obligation and responsibility to serve my fellow man in the highest possible light; as a Christian and also as an ethical entrepreneur.

I rest well at night because I made a commitment to operate my business ethically and with absolute honesty & integrity.

I'm far too familiar with the pain & anxiety of failing over and over again. It's so frustrating to spend months working on one idea only to find out that it had a major flaw that you didn't know about because the program or course failed to let you know.

When I started my first consultancy, I had months where cash seemed to pour into my business & other times I wondered where my next client was coming from.

I knew that my work was worth more than I was charging, but I was afraid to charge what I knew my experience and results were worth.

I saw my competitors making the kind of income I wanted to make, but I was clueless on how they were doing it. It was so hard to get ahead and I was spending way too many hours trying to get my business off the ground and burning myself out.

The deeper I got into the technology and the more I learned about online marketing, the more I saw it as an enemy of my business instead of an asset to it. If I wasn't struggling with external challenges, I was wrestling with my own fears.

What will happen if I quit my job? Will I find another one? Will I like it or hate it even worse? Will my lifestyle take a hit? What will my friends and family think?

As terrified as I was, I still knew that I had to find a way to escape. It felt like there was an invisible income ceiling on my life that I was never going to break through, but then one day... I did.

I was able to escape the unfulfilling life that I previously felt condemned to live. 

All of the fears and worries that I thought would be a problem, were powerless to stop where I was headed. I didn't know that I was working through my very first Destiny Project! I'll tell you more about that later.

All of the grinding I did and investment in myself and faith that I held on to finally paid off. 

But the years of struggle and seemingly endless pain strengthened my resolve to help others escape a fate they may not have been able to bear.

I have a sense of purpose, passion and fulfillment from understanding the meaning for my life. No one should have to experience the burden of a life without purpose.

Once I understood that my ethical, passion-powered purpose was to help others find theirs and use it to help make the world a better place, I accepted my moral duty, obligation and responsibility to create an ethical solution...

...a direct path from misery and pain to mastery through purpose. Now I'm sharing it with you!